This demo of the IBM Customer Experience Suite had to explain some complex concepts in a short amount of time — and do it on a budget. I worked with the designers and animators to make it as clean and clear as possible, and they did a great job with a relatively small set of images.

P.S. Whenever I have to pull a name out of my head, it’s usually “Bill Parker” which is from a throwaway line in Raising Arizona. No idea why.